Category
Copy & Hooks
4 publications
Thumb-Stopping Hooks: 12 Frameworks Stolen From the World's Biggest Creators
12 hook frameworks used by MrBeast, Hormozi and Ali Abdaal, with real examples, retention data and when to use each one per platform.
Read →CTAs That Convert 4x More: Why Asking For Likes Is Killing Your Reach
Asking for likes became algorithmic death row. Micro-CTAs like save and share to DM deliver 4x more distribution. Here is the data and the structure that works.
Read →Analytics That Matter: Stop Watching Likes and Start Measuring These 6 Metrics
Likes became a vanity metric. These 6 numbers (average retention, saves per impression, follow rate) are what actually move the algorithm in 2026.
Read →Feed Copy That Converts: AIDA Is Dead, Use This Instead
AIDA was built for 1898 newspaper ads. On the 2026 feed it dies on line one. Meet PASTOR and PAS-O, with real A/B test data.
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